Consumer Goods Subscriptions
Severin Friedrich Bischof, Thomas Rudolph
Digitalisation has also triggered major upheavals in consumption. Consumers are increasingly choosing subscriptions to reduce the effort required for everyday activities such as buying clothes or preparing meals. This book helps to respond to changing customer behaviour with appropriate subscription services and to take advantage of the opportunities of this new revenue model in retail.
साल:
2021
संस्करण:
1
प्रकाशन:
de Gruyter
भाषा:
english
पृष्ठ:
100
ISBN 10:
3110730197
ISBN 13:
9783110730197
फ़ाइल:
EPUB, 1.61 MB
IPFS:
,
english, 2021